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Mail JunoMoney isn't what it used to be. Your savings are losing purchasing power every year. Juno helps you understand why, and what to do about it.
Each year, the cash sitting in a bank account quietly loses purchasing power — by around 8% once inflation, monetary expansion and policy effects are taken into account.
The implication is simple: if your money isn't working, it's shrinking. At current rates, purchasing power halves in roughly seven years. Not through bad decisions or market crashes. Simply through holding the currency everyone told you was safe.
Juno exists to help you understand this shift and make smarter decisions that preserve and grow the value of what you earn.
A considered response deserves a considered medium.
Most financial products are built around dashboards and notifications.
Juno is built around something different — a personal response to your specific situation, written with care and delivered when it's ready.
The kind of sharp, honest financial thinking you would expect to pay £1,000 an hour for. Delivered to your inbox, free.
Hi Sarah,
Thanks for getting in touch. Based on what you've shared, here is what I'd like to unpack before we go any further.
Your £45,000 in savings is earning 4.1% — which sounds reassuring until you account for what inflation and monetary debasement are doing on the other side. At current rates, purchasing power erodes by roughly half every 7 years. That means the real-world value of what you hold today is closer to £22,000 by 2032. Your balance will likely be higher. What it buys will be significantly less.
This is not because you have done anything wrong. You have done everything right by conventional standards. The issue is with the unit itself...
The real value of your savings will halve in about 7 years. Juno can help.
Your free purchasing power analysis.
Rough figures only — the broad picture, not an audit.
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